This article talks about ways to improve your mobile app revenue. Up-front purchases- This is perhaps one of the oldest ways to increase mobile app revenue or make money with the help of an app. Put a price on its download. This is the easiest option that you have at your disposal. Even though a lot of companies in the contemporary scenario make their applications free, it does not mean that these companies cannot earn good profits through the application. In fact, the risks are pretty lower when you put a download price on the app than when you provide it for free. The reason for that is that in case a user abandons that app after the first use of the app, the company still makes the profit from the payment that it receives from the consumer for its first use. Hence the risk is comparatively lower. The crux of the situation is that one will not continue to make money out of it after the first use if the user quits using the app after the first use. Making use of pay walls- This is really important, especially in the context where you are willing to provide your application to the users for free. When you decide to provide your app for free to the user, you make your app ‘freemium’. So basically you develop an app that does not charge any money for installation and set-up, but have additional features within the app that can only be accessed after paying for them. You can create some ‘premium’ content and make it available only after payment. Enable numerous purchases- This strategy is particularly successful in mobile game application where even though the application is for free, there are certain features which are premium and special which can be accessed only with payment. This is basically when the idea of pay wall takes a step further. So basically by putting a price on all premium features (that is more than one premium feature) in the game, one can earn a lot of money even though the application at a ground level is free to be used. This compartmentalization of an app is perhaps a very effective way to earn more. Making use of ads- Advertisement is a classic way to earn money and widen your reach. This is very effective in case of apps with long time users. However, one has to be smart with this. If the user is bombarded with a large number of ads all the time, making it irksome and difficult for them to operate on your application, chances are that are making it less user-friendly and because of that you may lose user. For custom native mobile app development in Vancouver, consider ATIMI. Ryan Carrey is the author of this article. For more information about custom native mobile app development Vancouver please visit the website.
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Author : Ryan Carrey |
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