Email marketing is the strategy of targeting your customer segmentation through a series of emails. It helps you stay connected with the old customer and to gain new ones. But it is not as easy as it sounds. You require an excellent strategy to be able to convert those emails into the clients. Let’s dig deep into the benefits of email marketing and the right strategy that you should opt for in your business.
Benefits of email marketing
According to the statistics, there are 3.82 billion people currently using email worldwide, and the number keeps on increasing every day. The number shows the potential of email marketing if used wisely. The benefits are-
- It helps you build relationships with your customers by engaging them with some personalized information and offers. It makes them feel you care about them, which is essential to build long term relationships.
- It is one of the natural and smart ways to create brand awareness. Sending the series of emails telling them about your company or brand helps you to make a place in their conscious mind.
- Another benefit of using email marketing is that it enables you to generate leads; you can ask them to share their information in exchange for any subscription or content that might be useful for them.
- It helps in Converting leads into the clients. 20% of people directly buy the product or service if they are offered with good discounts on email.